Video has proven to be a medium of choice. We’re surrounded by it in our daily lives. The reason people prefer video is that we’re able to process images 60,000 times faster than words. In a world where our attention span has decreased to only 8 seconds, video is a medium that provides us with a quick and easy way to communicate complex messages. Whether presented as a longer length instruction video or in smaller digestible pieces of content, video is and will continue to play a larger role in corporate training and engagement.
Quite often we need to explain to stakeholders a new process or procedure, or update them on a project. An animated explainer video achieves this by providing a thorough explanation of your subject matter in a simple and engaging way. Using 2D animated characters, images or whiteboard style graphics, an explainer video is typically around 60-120 seconds and focuses on one specific subject. It can be a how-to for a new service or product – or simply an explanation of an abstract idea or process. Whatever the purpose, it is a fast-paced visual story to inform your audience
Animation is a dynamic medium that uses well-designed motion graphics and sounds to tell an engaging story for your audience. Using both 2D animation and 3D animation, you can communicate messages efficiently, show complex processes in a simple format, and bring abstract concepts to life – all in an entertaining and engaging fashion. Unlike the real life limitations of traditional film or photography, with animation the boundaries for what you can create are limitless.